Marketing Tactics

NEW YORK -- Barnes & Noble has announced a partnership with Nickelodeon that will bring the first-ever digital books from the number-one entertainment brand for kids. The books will feature such Nickelodeon characters as SpongeBob SquarePants and Dora the Explorer available in digital format through the Nook Color Reader’s Tablet (www.nookcolor.com) and the free Nook Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore).

SALISBURY, N.C. -- Food Lion announced that one lucky MVP customer will win free groceries for a year.

Customers can scan their MVP cards once a day at the in-store coupon kiosks, and they will be entered for a chance to win free groceries. Customers also can instantly win one of more than 200,000 free national and private brand items starting today through April 19. Free items will be awarded in the form of a coupon on the customer's MVP Savings Center coupon sheet which must be redeemed on the day it is issued.

New York City -- Optimism was in the air at Chain Store Age’s 47th annual SPECS conference, in Grapevine, Texas. Spirits were up, and so was attendance, dramatically so, among both the show’s attendees and exhibitors.

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

WAYNE, N.J. – The Toys“R”Us Children’s Fund has made an additional donation of $500,000 to Save the Children, bringing the Fund’s total contribution to $1 million to support the organization’s relief efforts for children and families impacted by the crisis in Japan.

Target made an original donation of $500,000 to Save the Children earlier this month.

FREEPORT, Maine — L.L.Bean announced that, effective March 25, it will offer free standard shipping to all United States and Canadian.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L.Bean. “Our customers want and value free shipping. It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

San Diego -- Target Corp. is suing a pro-gay marriage group to get it to stop canvassing outside its San Diego County stores, alleging the group’s activists are driving away customers, the Associated Press said.

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.