Marketing Tactics

Redwood Shores, Calif. -- A survey released Tuesday by Oracle and Art Technology Group, which Oracle acquired in November 2010, found that mobile commerce is experiencing dramatic growth.

STAMFORD, Conn. -- WWE and Vivendi Entertainment announced that Walmart will be the exclusive retailer for WWE Studios’ films. Vivendi Entertainment will continue to be WWE’s North American retail and rental distribution partner. 

CINCINNATI -- Macy's Inc. announced that it will make a corporate contribution of $100,000 in cash to the American Red Cross for earthquake and tsunami relief on behalf of Macy's and Bloomingdale's associates across America. In addition, the company said it will match, on a dollar-for-dollar basis, all employee contributions of $25 or more to the American Red Cross and other U.S.-based organizations providing rescue and relief assistance in Japan. 

New York City -- Interactive media company enVu said it has partnered with mall owner CBL & Associates Properties to deploy an immersive advertising platform, enSpire, within select CBL shopping centers located throughout the nation’s Top 20 designated market areas.

The enSpire platform utilizes interactive floor projection displays that engage consumer interaction with the featured content while providing a memorable experience for mall visitors and enhancing brand recognition and purchase intent for advertisers.

FAIRFIELD, Conn. -- The Stop & Shop Supermarket Company announced that, along with its sister Ahold USA supermarkets, $100,000 will be donated to the American Red Cross Earthquake and Pacific Tsunami Fund to support disaster relief efforts to help those affected by the earthquake and tsunami in Japan. Additionally, through Sunday, April 3, Stop & Shop said it will be collecting donations in all stores for the victims of the natural disasters in Japan on behalf of the American Red Cross Japan Earthquake and Pacific Tsunami Fund.

HUNTERSVILLE, N.C. -- Rubbermaid has introduced a new line of glass food storage products to its Easy Find Lids line. 

According to the company, the Easy Find Lids storage system, allows for easier storage because lids attach to each other and to the bottom of containers for storage, so the right lid is always at hand. Graduated sizes neatly nest within each other to save space.

The glass products are oven-safe up to 425 degrees, feature Flex & Seal leak-proof lids and are square shaped to maximize space.

GOODLETTSVILLE, Tenn. -- Though Dollar General's fourth-quarter sales growth came in at slightly below analysts' expectations, the company is still considered a good investment.

Chattanooga, Tenn.-based CBL & Associates Properties said that eleven of its malls in the Midwestern U.S. handed out 6,000 gifts during National Random Acts of Kindness week, Feb. 14-20.

The program is designed to give back to the community and support local nonprofit groups.