Marketing Tactics

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

NEW YORK -- Macy's and makeup artist Bobbi Brown have teamed up to support Dress For Success, the international nonprofit that promotes economic independence for disadvantaged women by providing a network of support to help women thrive in work and in life.

Macy's customers can now purchase an exclusinve set of Bobbi Brown Cosmetics;100% of the purchase price of the set will benefit Dress For Success Worldwide. The set retails for $60 (valued at $121) and will be available while supplies last.

Minneapolis -- Carlson Restaurants, parent of T.G.I. Friday’s, announced at a conference in Dallas last week that it plans to double the number of units globally under a program it is calling Ambition 2015.

"With the strength of our Friday's brand, our management team and our franchise partners, we are uniquely positioned to dramatically increase the footprint of our business," said Nick Shepherd, president and CEO of Carlson Restaurants.

Even though Target’s efforts in the electronics area have been overshadowed of late by all the action in food and consumables, the company has consistently positioned itself to become a more relevant player in the space. The most recent example involves expansion of a trade-in program that coincides with the launch of the Nintendo 3DS hand-held gaming system. The product is a big deal due to some new technology that lets users experience 3D without the annoying glasses, but the product is expensive ($249), and that doesn’t included the added cost of games.

NEW YORK — The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

In a new report released by Rabobank's Food and Agribusiness Research division, author Sebastiaan Schreijen noted that national brands and smaller, secondary brands (referred to as "A" and "B" brands, respectively) will prompt an intense price competition and therefore will cause the private-label market to become chock-full of higher-quality "B"-brand products at lower prices.

New York City -- Save Mart Supermarkets saved more than $8,000 on a high-efficiency LED lighting retrofit of store in Ripon, Calif., through a partnership with the EnergySmart Jobs program.

Save Mart is distinguished as one of the first participants in the federally-funded program, which is an initiative of Energy Upgrade California and is administered by PECI, San Francisco. It focuses on creating new jobs through the implementation of energy-saving upgrades that help commercial retailers lower their operating costs.

HOFFMAN ESTATES, Ill.  -- Kenmore announced that it has launched an online reality series, "So You Wanna Be a Designer."

For six weeks the reality show will stream live on Kenmore's Facebook page to show budding designers at work, making their dreams a reality. Through the series, contestants will learn how to navigate the barriers of entering the design world: how to create and launch a brand, and how to price, present and promote designs successfully, among other things.

NEW YORK -- Barnes & Noble has announced a partnership with Nickelodeon that will bring the first-ever digital books from the number-one entertainment brand for kids. The books will feature such Nickelodeon characters as SpongeBob SquarePants and Dora the Explorer available in digital format through the Nook Color Reader’s Tablet (www.nookcolor.com) and the free Nook Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore).