Marketing Tactics

New York City -- Almost 80% of respondents in a national survey of moms’ shopping habits said that the recession has permanently altered their shopping habits, inducing overall cuts in spending by purchasing items on sale and using coupons. The survey was conducted by the online shopping site Totsy.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

PLANO, Texas -- JCPenney announced that has been named the number one retailer on DiversityInc's annual ranking of "Top 50 Companies for Diversity," which recognizes leading organizations for best practices in diversity management. This is the second consecutive year that the company has earned its place on the list, moving up 11 spots to No. 35 overall. The company also snagged the seventh position on DiversityInc.'s "Top 10 Companies for Latinos."

MINNEAPOLIS -- Consumer electronics become outdated almost as soon as the public learns about them, so electronics trade-in services, such as the one offered by Target, help consumers stay on top of the latest trends without having to have a pile of old cell phones collecting dust in their homes. Target Wednesday announced that it has expanded its trade-in program to include Nintendo DS, in time for the upcoming release of the Nintendo 3DS. 

New York City -- Chain Store Age will host a Webinar, “Concrete Floors and Moisture Testing,” on Tuesday, April 12, at 2 p.m. (EST). Sponsored by Independent Floor Testing & Inspection, this educational webinar will provide an introduction to concrete floor slabs, the causes of moisture-related floor-covering failures and the latest industry-standard test methods.

Click here to register.

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors. 

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

BOSTON — Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops, and Caitlin DeClercq's Honey B's Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.