Marketing Tactics

Bethesda, Md. -- Retail real estate alliance X Team International said it has named a new partner, Bethesda, Md.-based Streetsense.

Beyond traditional landlord and tenant representation, Streetsense offers architecture, interior design, branding, marketing and merchandising strategies to entrepreneurs, retailers, developers and public sector entities. 

San Francisco -- Gap said Wednesday it has opened an online store on China’s largest retail website.

Gap's Taobao Mall store, gap.tmall.com, will offer items from Gap, GapKids and baby gap.

AUSTIN, Texas and WASHINGTON -- Whole Foods Market announced that it is teaming up with AFI-Discovery Channel Silverdocs Festival, the nation's leading documentary festival, to award $50,000 in grant money to filmmakers working in the green film genre.

MINNEAPOLIS -- Target announced that as part of its Earth Month celebration, it is offering customers the chance to win a "Refresh Your Nest" home makeover worth up to $50,000 with the help of LEED accredited designer Sabrina Soto, as well as hundreds of other sustainable prizes. Guests can log on to Target.com/Eco to enter the sweepstakes.

The Target.com/Eco site also features sustainable products for purchase, sustainable decorating tips from Soto and coupons for use at Target stores.

Las Vegas -- Boulder, Colo.-based Wenger took top honors as Store of the Year in the Association for Retail Environments’ (A.R.E.) annual retail design competition. It’s the first U.S. retail outpost for the company, which is best known as the maker of the Swiss Army Knife.

KATY, Texas – Sue Miller Payton has been named director of marketing at Igloo Product Corp. In her new position, Payton will be responsible for all aspects of product marketing, promotion, advertising and public relations, cyber-marketing including all social media, special events and exhibits. She is based at the company’s corporate headquarters and primary manufacturing location in Katy, Texas.

Katy, Texas -- Houston-area sports retailer Academy Sports + Outdoors announced Tuesday that it will enter the Atlanta market with a new store opening on April 1.

The 70,000-sq.-ft. store is located in McDonough, and is the chain’s fourth store in Georgia.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.