Marketing Tactics

Minneapolis -- Target Corp. confirmed Thursday that it plans to install Apple mini-boutiques in some of its stores this year. The concept will be tested in 25 locations, and feature a wider assortment of Apple products than is currently available at Target, according to Bloomberg.

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 16 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store. 

NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

Menomonee Falls, Wis. -- Kohl's Corp. said Thursday it is doubling the size of its design office in New York City, as well as adding its first design studio on the West Coast, in Santa Monica, Calif.

The move, said the company, represents a commitment to its exclusive brands.

"The investment reinforces our commitment to offering world-class brands at compelling value to our customers," said Kevin Mansell, Kohl's chairman, president and CEO, in a statement.

New York City -- Attendees at the 2012 National Retail Federation convention (“The Big Show”) in  New York who donate $20 to The Retail Orphan Initiative (RetailROI) will take home a Build-A-Bear Teddy Bear. The annaul event will be held Jan. 15 -18, at the Jacob Javits Center.

In an initiative designed to raise funds for charities sponsored by RetailROI, Oracle is providing 2,000 Build-A-Bear Teddy Bears dressed in a custom RetailROI t-shirt at its booth on the exhibit floor (booth #1319).

New York City -- Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

New York City -- Although online sales grew 15% from 2010 to 2011, many retailers' online ordering, shipping and returns processes failed to keep pace, according to management consultancy Kurt Salmon's rankings of 50 retailers.