Marketing Tactics

Philadelphia -- Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies. The new name and corporate logos will be effective on or about May 15.

MONROE, Conn. — Spire, a provider of actionable shopper analytics to leading retailers and manufacturers, has announced hat Mike McMahon has joined the company as president.

McMahon has spent half his career in consumer packaged goods and the other half working in marketing services.

"Mike will now take up a key leadership role at Spire, committed to fine tuning Spire's strategy, managing our growth and exceeding all client and partner expectations,” said Paul Taylor, CEO and founder of Spire.

Fort Worth, Texas -- Pier 1 Imports Inc. said Thursday its same-store sales climbed 11.3% in December, driven by a greater number of shoppers who spent more on each visit. The gain topped the 10.3% rise in the same month a year ago.

The chain said sales remained strong throughout the month, including the week after Christmas, in every region.

NEW YORK — Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits. A range of retailers, including Target and The Children’s Place, reduced their earnings outlooks. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast.

New York City -- Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits.  A range of retailers, including Target and The Children’s Place, reduced their, reducing their earnings outlooks. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast.

WOONSOCKET, R.I. — CVS/pharmacy has launched a new service on its CVS.com website to assist military service members, veterans and their families who need to transfer their prescriptions to a pharmacy that lets them continue using their Tricare prescription insurance coverage.

New York City -- The owners of the Panda Express fast-food chain, Andrew and Peggy Cherng, have partnered with Procter & Gamble, whose products include Tide laundry detergent, to open a dry cleaning chain, Panda Dry Cleaning, according to the Los Angeles Times.

The new concept made its debut under the Tide Dry Cleaners banner in Henderson, Nev., and as many as 200 franchised locations nationwide are planned for the next five years.

ATLANTA — Goody is launching for 2012 its first-ever heat styling products that are slated to hit Target and Walmart shelves in March.

The new collection is comprised of the Goody Heat Flash Dry blow dryer, Smart Temp blow dryer and Wave Creator styling iron.