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Marketing Tactics

  • NRF Annual Convention kicks off Sunday

    New York City -- The National Retail Federation’s 101st Annual Convention and EXPO kicks off Jan. 15 at the Jacob Javits Convention Center in New York City. The four-day event will feature topics ranging from digital and mobile retailing to the evolution of the retail store to economic trends and trends in consumer spending. Former President Bill Clinton is the featured keynote speaker on Jan. 17.

  • Giant Eagle opens fifth Market District store

    PITTSBURGH — Giant Eagle on Thursday unveiled its fifth Market District location in five years — and its first in Pittsburgh’s North Hills suburbs.

  • City Sports to relocate to bigger space in Ardmore, Pa.

    Boston -- City Sports plans to relocate its store in Suburban Square, Ardmore, Pa., into the space previously occupied by Talbots. The new location, at 8,000 sq. ft., will accommodate upgrades planned for a refreshed and fully integrated shopping experience, including the brand's new women's concept.

  • The peaceful co-existence of consumption and sustainability, for now anyway

    Walmart’s sharpest critics will acknowledge that much good has come of the company’s sustainability efforts, but there are voices who maintain an inherent conflict exists between saving the planet and a business model based on selling as much low-priced stuff as possible to as many people as possible.

  • Williams-Sonoma cuts Q4 outlook

    San Francisco -- Williams-Sonoma Inc. said Thursday it has cut its fiscal Q4 earnings outlook below Wall Street expectations due to heavy holiday promotions levels.

    The company said it had to offer discounts to entice shoppers this holiday season. Although earnings guidance has been reduced to below expectations, Williams-Sonoma’s revenue outlook remains in line with Wall Street, trimmed to a range of $1.24 billion to $1.26 billion. The company had previously expected revenue as high as $1.27 billion.

  • Target to test Apple mini-stores in select locations

    Minneapolis -- Target Corp. confirmed Thursday that it plans to install Apple mini-boutiques in some of its stores this year. The concept will be tested in 25 locations, and feature a wider assortment of Apple products than is currently available at Target, according to Bloomberg.

  • Target gives small shops mass appeal

    Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

    Launching May 16 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store. 

  • The people have spoken, for Kohl's

    NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

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