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Marketing Tactics

  • Target Canada unveils exclusives, partnerships ahead of opening

    MISSISSAUGA, Ontario — Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.

  • Know Your Boundaries: Don't Treat Canada Like a 51st State

    By Bradley W. Snyder, [email protected]

  • Saks amps up omni-channel strategy

     

    Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels. 

    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

  • Walmart exec joins signage board

    James Cordero, senior director of Walmart’s Smart Network, is among four new appointees to the advisory board of the Digital Signage Expo.

  • NY Post: J.C. Penney’s Johnson pushes vendors to inflate pricing

    New York -- In a Thursday report by the New York Post citing unnamed sources, the publication said that J.C. Penney CEO Ron Johnson is pushing some of its vendors to inflate their pricing so that the department store’s retail pricing appears lower than it actually is.

    Sources told The Post that the plan includes putting up signs and fixturing to display fabricated retail pricing, while the merchandise is then tagged with J.C. Penney’s own lower prices.

  • Consumers forsake brands for loyalty card deals

    CHICAGO — One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

  • Saks’ enhances omni-channel strategy with loyalty program updates and free shipping

    New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
     
    On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

    Other changes include:

  • Kleenex delivers a gesture of care

     

    BY JASON OWEN

    DALLAS — In the height of the one of the worst flu seasons in recent years, Kleenex is hand-delivering care packs to unsuspecting fans all across North America. Three fans will receive what could be the surprise of a lifetime.

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