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Saks amps up omni-channel strategy


Saks Fifth Avenue is amping up its omni-channel strategy by updating its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.

On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, and Saks Fifth Avenue Off 5th stores.

Other changes include:

  • All Saks cardholders will be granted automatic, free membership in SaksFirst, with no minimum spending requirement;

  • All Saks cardholders will earn points toward a SaksFirstGift Card with their very first purchase; and

  • The loyalty program will be expanded to include purchases made at Saks Fifth Avenue Off 5th outlet stores.

To kick off the launch of the enhanced SaksFirst program, Saks’ New York City flagship store will offer “5 Days of Firsts,” Jan. 28 through Feb. 1, which will feature a series of special in-store experiences and offerings. Special offerings will take place on as well, including a promotion with Facebook.

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