Marketing Tactics

Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.　 The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

New York -- Hammacher Schlemmer iconic midtown Manhattan store will undergo an extensive floor-to-ceiling renovation. It will reopen May 16.

The renovation of Hammacher Schlemmer's landmark store will include new lighting, more modern display cases, and a new floor consisting of solid stone and hardwoods. The new store layout will provide more square footage for customers to peruse the latest gadgets and problem-solving products.

ITASCA, Ill. — Jewel-Osco announced that it is celebrating Black History Month this February with the company’s 14th annual “A Taste of Black History” program.

The initiative will kick off with a VIP shopping event for customers on Jan. 24 at the Jewel-Osco at 1655 E. 95th St., in Chicago. “A Taste of Black History” customer tasting events will continue throughout February at select stores.

ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

San Francisco -- Westfield San Francisco Centre is partnering with the Asian Art Museum, Bloomingdale’s and M.Y. China to celebrate the Chinese New Year with music and dance performances, storytelling, live cooking demonstrations, zodiac readings and more – all launching in January.

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

MENOMONEE FALLS, Wis. — Kohl’s Corp. announced a $2 million donation to Discovery World in Milwaukee, over three years to continue support for Kohl’s Design It!, an educational program allowing kids to use advanced technology to turn design into reality. The donation comes from the Kohl’s Cares cause merchandise program which sells special merchandise, including plush toys and books, and donates 100% of the net profit to benefit children’s health and education initiatives nationwide.