Marketing Tactics

New York -- Hammacher Schlemmer iconic midtown Manhattan store will undergo an extensive floor-to-ceiling renovation. It will reopen May 16.

The renovation of Hammacher Schlemmer's landmark store will include new lighting, more modern display cases, and a new floor consisting of solid stone and hardwoods. The new store layout will provide more square footage for customers to peruse the latest gadgets and problem-solving products.

ITASCA, Ill. — Jewel-Osco announced that it is celebrating Black History Month this February with the company’s 14th annual “A Taste of Black History” program.

The initiative will kick off with a VIP shopping event for customers on Jan. 24 at the Jewel-Osco at 1655 E. 95th St., in Chicago. “A Taste of Black History” customer tasting events will continue throughout February at select stores.

ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen. 

Portland, Ore. -- Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.

More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.

EL SEGUNDO, Calif. — JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

JustFab is headed by president and creative director Kimora Lee Simmons. FabKids was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012.

SCOTTSDALE, Ariz. — E. & J. Gallo Winery and the Campbell Soup Company have won the 2013 CPG Awards for Innovation and Creativity.

The Grocery Manufacturers Association and its Associate Member Council give the award annually to companies they determine have demonstrated creativity and innovation and have made a significant impact on the industry knowledge base.

BENTONVILLE, Ark. — Sam's Club has hired cookbook author Katie Workman to recommend simple and healthy foods to influence people to eat better, the club retailer said Monday.

Workman is the author of "The Mom 100 Cookbook," and the retailer has hired her to join its Sam's Club Simply Delicious Chef Brigade and give people healthy recipes and encourage them to add fish and vegetables to their diets.

YONKERS, N.Y. — American Sugar Refining, Inc., the world's largest supplier of refined sugar, has a new corporate brand name. ASR Group will now encompass its leading brands and affiliated companies, which include Domino Sugar.