Marketing Tactics

ELIZABETH, N.J. — Century 21 is opening a new concept store at the Outlet Collection Jersey Gardens in Elizabeth, N.J. The retailer hopes a smaller footprint will offer shoppers an “elevated shopping experience” with a highly edited assortment of fashion and accessories for men and women.

Goodlettsville, Tenn. – Dollar General plans to hire 10,000 new employees this month. As part of the effort, the discount retailer will host a nationwide career fair at 170 locations in 40 states on May 18.

PHILADELPHIA — Teen discounter Five Below increased its first quarter profit forecast as sales for the period increased 33% to $95.6 million and same store sales advanced 4.2%.

Indianapolis – Electronics retailer Hhgregg is opening a new store location at the Dayton Mall in Dayton, Ohio, on May 16. The new 23,000-sq.-ft. store will replace a previous location in West Carrollton, Ohio.

“Hhgregg is dedicated to the Dayton community and we think local residents will really enjoy shopping at our new and modern store,” said Jeff Pearson, senior VP of marketing, Hhgregg.

NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.  

The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans. 

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena. 

Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.

MINNEAPOLIS — Target has become the latest retailer to get its geek on. The discount retailer has teamed up with Warner Bros. Consumer Products, in partnership with DC Entertainment, and will launch an extensive summer collection of exclusive Justice League merchandise.