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Marketing Tactics

  • Sam’s Club preps members for healthy summer

    BENTONVILLE, Ark. — Memorial Day marks the unofficial start of summer and outdoor fun, so Sam’s Club is taking the opportunity to promote healthy skin and weight management with a series of preventative health screenings from 11 a.m. to 3 p.m. Saturday, May 11. 

  • Dunnhumby beefs up senior leadership

    CINCINNATI, Ohio — DunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, has made changes to its Cincinnati-based senior leadership.

    The company has hired Ernest Leffler as VP of global infrastructure and Michele Weissman as VP of client solutions. The company has also promoted Jack Engle to the role of SVP of global products and services.

  • Starbucks celebrates new store in Tokyo

    Tokyo -- Starbucks Coffee Company’s CEO Howard Schultz on Friday celebrated the opening of the new Starbucks Meguro store in Tokyo. The store, whose experience was inspired by the traditional Japanese ‘Ichi-go ichi-e’ service spirit (literal translation: one time, one meeting), is located is the same building as the new Starbucks Coffee Japan Support Center.
     

  • Sparks fly July 4 with Macy’s and Usher

    NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

  • Target beta tests Cartwheel

    NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

    A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

  • Walmart gets in on conservation effort

    BENTONVILLE, Ark. — Walmart’s Acres for America program, a conservation partnership with the National Fish and Wildlife Foundation, is working on new projects in Arkansas, New Mexico, Nebraska, Wisconsin, New Hampshire, Maine and Oregon.

  • Retailers see mixed results in April

    NEW YORK — The Buckle and Zumiez all reported better-than-expected same-store sales for April, even as concerns about the job market bit into other retailers’ results.

    The Buckle, Inc. reported a 6.2% increase in same-store sales for April, well ahead of the 1.5% same-store revenue growth anticipated by Wall Street analysts. The teen apparel retailer also reported year-to-date same-store revenue growth of 1.2% and total sales of $269.7 million, a 2.3% increase. 

  • Central Garden & Pet's CEO unsatisfied with bottom line results

    Central Garden & Pet's CEO is not settling for the company's margins and bottom line results, despite reporting second-quarter net sales of $498.2 million, a 7% increase over the comparable fiscal 2012 period.

    The company's net income for the second quarter ended March 30 was $22.2 million, compared with net income of $21.6 million in the second quarter of 2012. 

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