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Marketing Tactics

  • Target sets bull’s-eye on fall with new collection

    MINNEAPOLIS — Summer’s not yet here, but Target has its bull’s-eye set on fall. The discount retailer is teaming up with designer Phillip Lim on an exclusive collection for women and men. 

    Called 3.1 Phillip Lim for Target, the collection will be available Sept. 15 at most Target stores and online.

  • Walmart gets its geek on

    Walmart continues its superhero streak and courting comic book fans onto its website via social media — this time the superhero in question is Marvel’s billionaire badboy and Iron Man alter ego Tony Stark. 

    The discount retailer posted a photo of Iron Man 3 to its Facebook page Monday, April 29, emblazoned with a burst bearing the Walmart logo and urging fans to ‘Preorder Now,’ even though the film did not release in theaters until Friday, May 3. 

  • Walmart gets in on conservation effort

    BENTONVILLE, Ark. — Walmart’s Acres for America program, a conservation partnership with the National Fish and Wildlife Foundation, is working on new projects in Arkansas, New Mexico, Nebraska, Wisconsin, New Hampshire, Maine and Oregon.

  • Retailers see mixed results in April

    NEW YORK — The Buckle and Zumiez all reported better-than-expected same-store sales for April, even as concerns about the job market bit into other retailers’ results.

    The Buckle, Inc. reported a 6.2% increase in same-store sales for April, well ahead of the 1.5% same-store revenue growth anticipated by Wall Street analysts. The teen apparel retailer also reported year-to-date same-store revenue growth of 1.2% and total sales of $269.7 million, a 2.3% increase. 

  • Central Garden & Pet's CEO unsatisfied with bottom line results

    Central Garden & Pet's CEO is not settling for the company's margins and bottom line results, despite reporting second-quarter net sales of $498.2 million, a 7% increase over the comparable fiscal 2012 period.

    The company's net income for the second quarter ended March 30 was $22.2 million, compared with net income of $21.6 million in the second quarter of 2012. 

  • Walmart encourages customers to give back

    SALT LAKE CITY — As part of its philanthropic efforts, Walmart is holding a fundraiser between now and Friday, June 21 benefiting Children’s Miracle Network Hospitals.

    Walmart is inviting customers and Sam’s Club members to make a $1 donation or more at the retailers’ more than 4,600 U.S. locations. Participants can add a “Miracle Balloon” donation during checkout, and 100% of all funds raised will go directly to the member hospital in the area. 

  • Sears and DeWalt team up in Vegas

    Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

    It does now. And a partnership with Sears is bringing DeWalt wrenches, ratchets, sockets and mechanics tool sets online and in Sears stores in time for Father's Day.

    DeWalt and Sears executives announced the news during a presentation at the National Hardware Show here at the Las Vegas Convention Center. 

  • Rite Aid celebrates conversion of Buffalo stores to its Wellness format

    Buffalo, N.Y. -- Buffalo, the second largest city in New York, has become the first market in which a majority of Rite Aid's stores have been converted to the Wellness format, the retail pharmacy chain announced Wednesday.

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