Marketing Tactics

LOS ANGELES — Target has launched a beauty concierge program at 96 existing stores in Los Angeles and Orange County area.

New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.

Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.

Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.

SYRACUSE, N.Y. — The Institute for Veterans and Military Families at Syracuse University received a $1 million grant from the Walmart Foundation. IVMF will launch a competitive grant program for veteran vocational education at community and technical colleges in California, New York, Texas and North Carolina. 

DEERFIELD, Ill. — Responding to Monday’s tornado in the Oklahoma City area, Walgreens mobilized increased shipments of essential supplies to its area stores, made an initial donation of three semi-trailers of food, water and first aid supplies to the Oklahoma chapter of the American Red Cross and offered customers an opportunity to make donations at its Oklahoma drugstores.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.   

CAMDEN, N.J. — Campbell Soup Company has entered into an agreement to acquire Plum Organics, a provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children. 

The company is based in Emeryville, Calif. Plum is the No. 2 brand of organic baby food in the U.S. and is currently the No. 4 baby food brand overall. Baby food is an approximately $2 billion category in the United States. From 2010 to 2012, the premium and organic segments grew at an average annual rate of 43%.