Marketing Tactics

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.   

CAMDEN, N.J. — Campbell Soup Company has entered into an agreement to acquire Plum Organics, a provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children. 

The company is based in Emeryville, Calif. Plum is the No. 2 brand of organic baby food in the U.S. and is currently the No. 4 baby food brand overall. Baby food is an approximately $2 billion category in the United States. From 2010 to 2012, the premium and organic segments grew at an average annual rate of 43%.

IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

“One of the strange ironies of the 2013 convention is that — despite more bookings, a sold-out convention and more activity than we’ve seen in years — the convention doesn’t feel as busy as it has in years past. I suspect this is largely because three of the biggest names in the industry, Macerich, Simon, and Westfield, don’t have booths at the convention center this year. Make no mistake, they are still here in Vegas — they have just moved over to Caesar’s Palace.

MENOMONEE FALLS, Wis. — Kohl’s has appointed Starbucks executive Michelle Gass to the newly created position of chief customer officer. She will report directly to Kohl’s chairman, president and CEO Kevin Mansell.

Gass, who joins Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

Bentonville, Ark. -- Walmart announced that Dan Bartlett will become the company's new executive VP of corporate affairs in late June.  Bartlett, 41, most recently served as president and CEO of the U. S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, non-profits and associations in 52 countries.

ST. LOUIS — Anheuser-Busch is providing 2,156 cases of emergency drinking water — or 51,744 cans — for use by relief workers and residents affected by the tornado in Oklahoma City and its surrounding suburbs.

A truck loaded with emergency drinking water left Cartersville, Ga., and will be arriving in the region this week. Anheuser-Busch is working with the American Red Cross to get the water where it's most needed. Additionally, the company has made a $25,000 donation to the Red Cross to assist in their relief efforts.