Marketing Tactics

WASHINGTON — The National Retail Federation has announced plans to formally oppose a proposed settlement of a federal antitrust lawsuit over credit card swipe fees charged by Visa and MasterCard. NRF is also urging retailers to carefully consider their own decisions before next week’s deadline set by the court.

The Home Depot shrugged off bad weather, and thanks, in part, to a recovering housing market, the company reported first quarter sales of $19.1 billion, up 7.4% from last year's quarter, which had one less week. 

On a like-for-like basis, comparable store sales for the first quarter were positive 4.3%. U.S. stores comps were positive 4.8%, also on a like-for-like basis.

San Francisco – Target opened a new Technology Innovation Center in San Francisco, on May 20. The center, located in shared space with the digital marketing agency SapientNitro, employs about 20 people, including some shared SapientNitro employees. Target will use the center to develop mobile and e-commerce services, allowing it to better compete with online-savvy rivals such as Amazon.com.

San Francisco – Pinterest, the social sharing network that many retailers use to promote products, is allowing users to share more information with their pins. Pins may now include data such as pricing, availability and where to buy products, recipe information and detailed information about movies.

So far, retailers including Home Depot, Anthropologie, eBay, Neiman Marcus, Nordstrom and Wal-Mart are partnering with Pinterest to make more product information available on pins originating from their e-commerce sites.

Originally developed by Midwest Glove to grow gardening category sales, the "Head-to-Toe" spinner has just received a Gold Merchandising Award at the National Hardware Show in Las Vegas for merchandising distinction. 

The innovative floor stand allows retailers to offer a customized mix of hats, gloves and footwear manufactured by Midwest Gloves. In addition to the customizable assortment capabilities, a small 1.25-sq.-ft. footprint means the display can be strategically located to maximize sales without disrupting customer traffic.

SHANGHAI — Hershey is heading to China to launch a candy brand called Lancaster, marking the first time in its 120-year history that the company has launched a new brand outside of the United States. It’s also the first time in 30 years that Hershey launches a brand that is neither a brand extension nor an acquisition.

The brand will be available in the cities of Wuhan, Hangzhou and Chengdu in June, with wider distribution following next year. 

Lewisville, Texas – Today’s shoppers are more price-conscious and in search of deals than ever before, according to a new study from digital rewards provider Parago.

MENOMONEE FALLS, Wis. — Kohl’s has donated $1.5 million to Children’s Hospital of Wisconsin on behalf of Kohl’s Cares, the company’s philanthropic arm. 

The money will fund the Kohl’s Cares Grow Safe & Healthy program designed to make Wisconsin kids and families aware of safety risks in and out of their homes, and the necessary steps to help avoid injury. The $1.5 million gift represents the largest corporate donation to Children’s Hospital of Wisconsin this year.