Marketing Tactics

By Dan McKone, [email protected]

More than 12.5 billion catalogs are mailed out to U.S. homes each year. But has their effectiveness waned as more customers head online? Are catalogs reliable money-makers or have they just become an inefficient necessity eating away at your bottom line? The answer probably lies somewhere in the middle.

New York -- J.C. Penney on Tuesday turned to social media to deny that a tea kettle being advertised on a billboard on the 405 Interstate near Culver City, Calif., is intended to represent Adolf Hitler.

NEW ALBANY, Ohio — Abercrombie & Fitch shrunk its net loss during the first quarter of 2013 but still reported thin financial results. Net loss for the quarter was $7.2 million, compared to $21.3 million during the first quarter of 2012. The results missed analysts’ estimates.

Net sales dropped 9% from $921.2 million to $838.8 million. Same-store sales plummeted 17%. Direct-to-consumer sales fell 6%. U.S. same-store sales fell 14%; international comparable sales were down 16%.

Canton, Mass. -- Destination XL reported disappointing financial results for the first quarter. The company’s net income fell 56% from $2.3 million in first quarter 2012 to $1 million, while same store sales grew 0.8%. Total sales also declined 2%, from $95.5 million to $93.6 million. Destination XL cited a colder-than-normal spring and a 60% drop in catalog sales as a contributor to declining quarterly performance.

Bentonville, Ark. – Wal-Mart has launched an initiative to hire any honorably discharged US military veteran within the first 12 months after they have been on active duty. Through a program dubbed Veterans Welcome Home Commitment, Wal-Mart anticipates hiring more than 100,000 veterans by 2018.

FAIRFIELD, CALIF. — Jelly Belly Candy Company plans to implement front-of-package nutrition labeling on its most popular packaged products. The company will begin to roll out labeled packages on shelves this fall. 

The new front label will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association and other manufacturers in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.

BATTLE CREEK — Kellogg is committing more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla.

The company has already dispatched four semi-trailers of Kellogg's cereals and Keebler snacks to Moore, with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.