Marketing Tactics

Watsonville, Calif. -- West Marine has released its BlueFuture(R) 2012 Sustainability Report. The study encompasses the retailer’s company-wide efforts focusing on sustainability, including improving and protecting the marine environments, reducing the company's carbon footprint and encouraging people to enjoy being out on the water.

Included in the report is a reduction in the company’s greenhouse gas of 4.29% year over year, with an over 17.5% reduction since its 2007 baseline.

David Jimenez was named SVP of visual and store experience at Williams-Sonoma to drive further growth and innovation at the operator of 587 upscale home goods stores.

In addition to the appointment of Jimenez, the company named three other executives to new leadership roles in the supply chain area.

PAWTUCKET, R.I. — Hasbro has acquired a majority stake in Backflip Studios, a company that develops mobile games such as DragonVale, NinJump and Paper Toss.

It’s not your father’s Pep Boys...not by a long shot. The auto parts and service retailer is testing a new store concept designed to extend its appeal beyond its core DIY-car enthusiasts audience to “do-it-for-me” drivers, which include many female customers.

WHITE PLAINS — Burlington Coat Factory is joining the Leukemia & Lymphoma Society’s Light the Night campaign for the 12th consecutive year. The retailer will be collecting donations at checkout to help support blood cancer research. 

Burlington Coat Factory also plans to enlist its more than 28,000 employees nationwide to participate in Light the Night walks across the country to commemorate lives touched by cancer and raise funds to help fight blood cancers.

Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.

New York -- Australian swimwear brand Seafolly will open its first U.S. freestanding store in October, Women’s Wear Daily reported.

The company will open a 1,800-sq.-ft. location in Fashion Island mall, in Newport Beach, Calif. Seafolly has been selling its goods at select stores in the United States for about five years. It also does an exclusive line for Nordstrom, the report said.