Marketing Tactics

RESEARCH TRIANGLE PARK, N.C. — Shop.org, the digital arm of the National Retail Federation, has re-elected Scot Wingo, co-founder and CEO of ChannelAdvisor, a leading provider of cloud-based e-commerce solutions for retailers and manufacturers, to its board of directors.

Wingo was re-elected to the 20-member board for another two-year term by existing Shop.org members along with executives from Belk, HSN, Razorfish, Tory Burch and Urban Outfitters. 

Fremont, Calif. -- Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

FREMONT, Calif. — Men’s Wearhouse is looking to find new homes for used men’s and women's business attire, including suits, and in the process, looking to generate foot traffic to its stores. 

The company has launched its sixth annual National Suit Drive and has set a goal to collect 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce. 

GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

Seattle – Starbucks is testing new drink options including handmade sodas and a coffee beverage known as “cold foam mocha.” As reported by the Starbucks Melody blog (which is not affiliated with the retailer), last month Starbucks began the second phase of a carbonated beverage test including proprietary root beer and ginger ale at select locations in Atlanta and Austin.

Williamsville, N.Y. -- Tops Friendly Markets has officially unveiled 12 former Grand Union stores in eastern and northern New York under the Tops banner at grand re-opening ceremonies.

The new Tops branded stores include stores in Saratoga, Warrensburg, Warren, Franklin, Essex, Clinton and Fulton counties.

WASHINGTON — Lowe’s and the USO treated hundreds of servicemen and women and their families to an all-American event headlined by a charity grill-off at Nationals Park to thank the U.S. armed forces and celebrate the Fourth of July. 

Active-duty troops from each branch of the armed services grilled up burgers for the grilling competition.

New York -- Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.