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Marketing Tactics

  • Tiffany affirms corporate responsibility

    New York -- Tiffany & Co. today released its annual Corporate Responsibility Report, which affirms what the retailer says are efforts to positively improve the entire jewelry supply chain. This includes promoting responsible mining standards and increasing awareness about critical issues affecting the industry, such as the environmental concerns surrounding the development of the proposed Pebble Mine in Bristol Bay, Alaska.

  • Disney Store opens Fashion Show Mall location

    Las Vegas -- Disney Store has opened its newest store, located at the Fashion Show Mall in Las Vegas, and featuring a wider array of immersive experiences.

    Grand-opening on Aug. 17, the new Disney Store will include a Disney Princess castle, magical trees, Disney∙Pixar CARS neighborhood and the Disney Store Theater; unique to Las Vegas is a custom skyline on the ceiling with iconic Disney storytelling scenes and Nevada landmarks.

  • Sam’s Club takes ‘shot’ at greater health role

    Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

    Beginning this month, Sam’s will begin offering flu shots and immunizations for diseases such as pneumonia, shingles, whooping cough, chickenpox, MMR (measles, mumps, rubella), meningitis, HPV (human papillomavirus) and hepatitis A and B.

  • Report: Franchisors play active role in e-commerce

    Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

  • Staying ahead of the rewired customer

    What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

  • General Growth names fearless fashionista blogger

    Los Angeles — Self-proclaimed beauty and fashion junky, Jennifer Geisman, creator of Beautygrl.com, has begun writing a new fashion and lifestyle blog, “Fearless Fashionista,” for four Southern California retail centers, owned and managed by General Growth Properties.

    The centers include Galleria at Tyler, Glendale Galleria, Northridge Fashion Center and Otay Ranch Town Center. The blog is available at each center’s website.

  • SC Johnson participates in Racine, Wis., BTS festival

    RACINE, Wis. — For the fourth year in a row, SC Johnson will be the major sponsor of the 11th annual free backpack giveaway at the mayor's back-to-school Stay-in-School festival Monday, Aug. 19, from 2-6 p.m. at Festival Park in Racine, Wis.

    Students in grades K-12 will receive a free backpack filled with age-appropriate school supplies.

  • Dillard’s Q2 profit on the upswing

    Little Rock, Ark. -- Dillard’s saw net income rise to $36.5 million in the quarter ended Aug. 3, compared with $31 million in the same period last year.

    Revenue was flat at $1.48 billion and same-store sales edged up 1%, boosted by strength from ladies accessories and lingerie.

    “Positive comparable store sales and gross margin expansion combined with continued expense control enabled us to report another quarter of year over year improvement,” said CEO William T. Dillard II.

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