Marketing Tactics

FRAMINGHAM, Mass. — Staples is generating traffic to its brick-and-mortar stores with its ink and toner cartridge recycling program. Since 2005, it has recycled 350 million ink and toner cartridges, averaging more than 60 million cartridges per year for the past three years. 

ROCKFORD, Mich. — Wolverine Worldwide has appointed Jodi K. Watson as president of consumer direct, reporting to chairman, CEO and president Blake W. Krueger.  

In her new role, Watson will be responsible for direct-to-consumer operations for the company, including stores and e-commerce.

Watson was most recently the company’s VP of e-commerce, leading Wolverine's global digital strategy. She has served on its retail leadership team since joining the company in 2009.

Los Angeles -- A new survey by PriceGrabber confirms that consumers are determined to think frugally when shopping for back-to-school this year, with 57% of respondents saying they will attempt to buy more items that are "on sale," while 42% say they will comparison shop for the best price. 

Evanston, Ill. — Three new tenants are coming to the 212,373-sq.-ft. Evanston Plaza on Chicago’s North Shore, according to Mid-America Asset Management Inc. www.midamericagrp.com, the exclusive representative of the center.

DaVita, a division of DaVita HealthCare Partners Inc., signed a lease for 10,000 sq. ft. and plans to open a kidney dialysis center in the fall of 2013. The U.S. Army & Marines lease 2,424 sq. ft. for a recruitment center. Papa Romeo’s Pizza has taken 1,464 sq. ft.

Washington, D.C. -- The National Retail Federation and the Retail Association of Nevada hosted Rep. Mark Amodei, R-Nev., at a retail roundtable discussion. More than a dozen community retailers and small business owners gathered to address the industry’s challenges and public policy priorities.

New York -- Wall Street is reacting to Jos. A. Bank’s news that it is cutting its second-quarter profit and sales outlook, sending shares spiraling downward.

Company CEO R. Neal Black said, “While our total sales declined in Q2, we achieved stability in our gross profit margin rate. Customers did not respond as well to some of our highly promotional, high sales volume marketing campaigns as they did in the prior year.”

Total sales declined 11% in the second quarter.

By Jeff Weidauer, [email protected]

HAMPSTEAD, Md. — JoS. A. Bank customers did not respond as favorably to some of the company's marketing campaigns as they did in the prior year leading to a total sales decline of approximately 11% in the second quarter ended Aug. 3.

The company expects earnings for the quarter to be approximately $0.49 to $0.53 per diluted share, compared with $0.83 per diluted share in the second quarter of 2012.