Marketing Tactics

Denver -- Thirty-one percent of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year, according to research published by The Integer Group. The results were in the latest issue of “The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research.

With fewer people shopping, certain channels will see a drop in traffic. Integer predicts that mass, clothing, and drug will take the largest hit, losing 2.3%, 3.2%, and 5.5% of shoppers this year compared to last.

CHARLOTTE, N.C. — The Belk Bowl today announced that they have finalized a deal that will bring an SEC team to the Belk Bowl beginning in 2014. The agreement extends for six years.

"We are thrilled to have the SEC as a partner for the Belk Bowl. We look forward to bringing the best of college football to Charlotte," said Tim Belk, Belk's chairman and CEO.

MINNEAPOLIS — Wheaties has chosen MVP Adrian Peterson as the face of three limited-edition cereal boxes, the first of which is available in stores this week. 

As the latest "The Breakfast of Champions" athlete, Peterson will be honored at a celebratory event later this month by Wheaties.

New York -- Nespresso announced the opening of its redesigned Boston flagship. The 2,400-sq.-ft. space is located in Boston's Back Bay neighborhood.

“We are thrilled to offer an enhanced premium coffee experience to Boston residents and visitors with our newly redesigned Boutique,” said Frederic Levy, president, Nespresso USA. “The Boutique will offer visitors a chance to connect with the brand in a uniquely sensorial way, and is exemplary of Nespresso's commitment to the highest-quality coffee, products, and customer service.”

NEW YORK, N.Y. — Coupon Express, Inc. has appointed Glenn Gardone as its CEO and chairman of the board.

Gardone is a consumer packaged goods sales and marketing executive with more than 20 years of experience working in all retail and wholesale channels throughout North America. Prior to joining Coupon Express, he worked at PepsiCo, Coca-Cola, Kellogg and Del Monte. 

CITY OF INDUSTRY, Calif. — Newegg Inc., a leading electronics-focused e-retailer, is getting set to open its first-ever popup store from August 16-18 in The Oaks shopping center in Thousand Oaks, Calif. 

Newegg's exclusive store event will feature more than 70 products for showrooming, including Intel-inspired Ultrabooks, 4th generation Intel Core i7 laptops, Sony VAIO laptops, tablets, digital cameras and wireless speakers, Samsung tablets and solid-state drives and WD hard drives and personal cloud storage devices.

New York -- Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history. The campaign spans outdoor, direct, social, in store, digital and also includes a return to television.

Ikea uses sustainability to drive innovation and shape investments. The company’s latest investment involves a 7.65 megawatt Carrickeeny wind farm, which it plans to purchase from global wind and solar company Mainstream Renewable Power. 

Mainstream has started construction on the project, which is located in Leitrim in the northwest of Ireland and is expected to be operational in early 2014. As part of the deal, Mainstream will operate and maintain the wind farm on behalf of Ikea for its 20-year lifespan.