Marketing Tactics

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.

Disappointing second quarter sales at Macy’s prompted the nation’s leading department store operator to temper its outlook for the remainder of the year, heightening concerns about the health of the consumer just as other major retailers are due to report financial results in the weeks ahead.

Sales declined 0.8% to slightly more than $6 billion and same store sales fell by a similar amount during the second quarter period ended August 3. Profits increased 7.5% to 72 cents from 67 cents, but that figure was six cents less that analysts forecast.

Indianapolis – H.H. Gregg is opening a new store in Bloomington, Ind. on Aug. 15. The new location at 240 North Gates Street will replace the previous location at 606 West Gourley Pike.

Seattle -- REI announced plans to open a store in Knoxville, Tenn., in fall 2014.

The 23,500-sq.-ft. store, at Papermill Plaza, will include a bike shop that provides expert assembly and repair services, and a community space to host outdoor-related classes, presentations and events.

Canton, Mass. -- Dunkin' Donuts announced the signing of a multi-unit store development agreement with existing franchise group Travel Mart for seven new restaurants in La Crosse and Eau Claire, Wis.

The first restaurant is planned to open in 2014 and the remainder by 2020.

LOS ANGELES — Virtual Piggy initiated a consumer acquisition campaign to start building its subscriber base. Throughout the past four months, Virtual Piggy has added more than 400,000 new accounts most of which are based in the U.S. and some which were recently added in Canada.  

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

New Albany, Ohio -- Hollister Co. is partnering with Keds to release an exclusive line that features signature Hollister patterns on Keds sneakers. Beginning Aug. 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but customers can view a display inside Hollister stores to see the new patterns.