Marketing Tactics

New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.

Two hundred Target stores will begin offering the EveryOne brand of organics and all nature health and beauty items from EO products.

The company bills itself as theoriginal and ultimate essential oil based personal care company and said its products are designed to meet the increasing demand for healthy body products at a great price. Target will offer EO’s EveryOne Soap in Citrus + Mint, EveryOne Soap in Coconut + Lemon, and EveryOne Lotion in Coconut + Lemon in a 32 ounce pump bottle that retails for less than $10.

BOSTON — Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention. 

Austin, Texas – U.S. consumers are dramatically increasing their usage of online and mobile coupons. According to the latest Shoppers Trend Report from RetailMeNot and The Omnibus Company, while printable coupons remain the most widely used type of coupon (60%), online coupon usage has nearly doubled (29% compared to 16% three years ago) and mobile coupon usage has nearly tripled in the past three years (10% compared to 4% three years ago).

Ninety-two percent of consumers use some type of coupon. Other notable findings include:

New York -- Pure Madness Chocolate has announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space.
   
Pure Madness Chocolate will be available at the Henri Bendel flagship store on Fifth Avenue Sept. 4 to Sept. 9.

The brand will have a pop-up space on the second floor of the Henri Bendel 5th Avenue flagship store from Sept. 4 to Sept. 8.

New York -- Youngwoo & Associates (YWA) announced that the Pier 57 development at West 15th Street in Hudson River Park, Manhattan will now be officially known as SuperPier. Constructed in 1952, Pier 57 was an engineering marvel, built on three giant buoyant and hollow concrete boxes, or concrete caissons. Described as indestructible, it was dubbed “Super Pier” when it opened.  

The anchor tenants for the new development include:

Brooks Brothers has opened a flagship store location in San Francisco. At 26,000 sq. ft., Brooks Brothers at Union Square is the second largest retail location in North America.

CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.