Marketing Tactics

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

HAMPSTEAD, Md. — Although JoS. A. Bank saw decreases across the board for its second quarter, president and CEO R. Neal Black focused on the momentum the company seems to have picked up during August.

Cincinnati — Phillips Edison—ARC Shopping Center REIT Inc. has announced the acquisition of Yorktown Centre, a 196,728-sq.-ft. shopping center in Erie, Pa. Anchored by a Giant Eagle grocery store, Yorktown Centre is 100 percent occupied.

Hampstead, Md. -- JoS. A. Bank Clothiers reported that net income for the second quarter dropped 38% to $14.2 million, compared with $23.2 million in the same period last year, amid weaker sales.

Total sales fell 10.7% to $232.5 million. Same-store sales plummeted 15.9%; direct marketing sales decreased 1.9%.

Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.

PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

Austin, Texas – U.S. consumers are dramatically increasing their usage of online and mobile coupons. According to the latest Shoppers Trend Report from RetailMeNot and The Omnibus Company, while printable coupons remain the most widely used type of coupon (60%), online coupon usage has nearly doubled (29% compared to 16% three years ago) and mobile coupon usage has nearly tripled in the past three years (10% compared to 4% three years ago).

Ninety-two percent of consumers use some type of coupon. Other notable findings include:

Brooks Brothers has opened a flagship store location in San Francisco. At 26,000 sq. ft., Brooks Brothers at Union Square is the second largest retail location in North America.