Marketing Tactics

SAN FRANCISCO — Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.

The partnership kicks off today, giving customers access to Alba's product picks, favorite trends and fall must-haves.

Ripon, Calif. — Togo's Eateries has announced the opening of its first location in Ripon, Calif.

The restaurant will host a ribbon cutting ceremony on Sept. 5 at 11:30 a.m. In addition, a grand opening celebration has been planned for Saturday, Sept. 7 from 11 a.m. – 1 p.m.

Togo's in Ripon will also offer online ordering and catering services for in-store pick up.

New York -- Japanese apparel retailer Uniqlo has created the free Uniqlo USA app for Apple products. It will be available on Android devices later this year

By using the app’s Virtual Cam on Uniqlo logos and icons, consumers will have access to behind-the-scenes videos, current employment opportunities, “weekly favorites” and a store locator. They will also be the first to know about new arrivals, designer collaborations, special promotions and more.

Atlanta – Chick-fil-A is running a “Breakfast on Us” cross-channel promotion that offers a free breakfast entrée to customers who make an online reservation for any Chick-fil-A restaurant. Beginning Aug. 29, customers can visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at a local Chick-fil-A restaurant between Sept. 9 and Spt. 14.

As if competing against Target, Best Buy and Amazon.com isn’t challenging enough, nationwide the fast-food “strike” which took place Thursday offered a glimpse of the type of headline-grabbing, disruptive activities Walmart can expect from its opponents this holiday season.

Hamilton, Bermuda -- Signet Jewelers Ltd.’s net income fell to $67.4 million for the quarter ended Aug. 3, down from $70.7 million a year earlier, impacted by the Mother’s Day calendar shift.  

Total sales increased 3.1% to $880.2 million, fueled by strong sales at the company’s Kay Jewelers and Jared stores in the United States. Sales were soft at its British chains.

Same-store sales were up 3.6%. At Kay, same-store sales rose 5.8%.

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

New York -- Modell’s Sporting Goods will celebrate the grand opening of two of its newest locations on Aug. 30, giving it a total of 155 storefronts.

The new stores are located in Huntington Shopping Center, Huntington Station, N.Y., and in Fivetowns Shopping Center, Rosedale, N.Y. Both locations are on Long Island.