Marketing Tactics

Seattle – Amazon.com has introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell physical and digital items from Amazon.com within their apps and games. Developers and members of the Amazon Associates program (the API is technically an extension of the program) can now sell a single item from within an app or game, showcase a category of goods, or bundle the purchase of physical goods with the purchase of digital goods.

St. Louis – Missouri Attorney General Chris Koster is publicly accusing Walgreens of charging customers more for some products at the cash register than their advertised price in the store aisle. According to Bloomberg, Koster said Missouri will sue Walgreens for false and misleading advertising after a two-month undercover investigation of eight stores in cities including St. Louis, Kansas City and Jefferson City.

Express delivered solid second quarter results, buoyed in part by e-commerce sales which once again experienced a double-digit increase.

Same-store sales increased 6%, up 1% from the year-ago quarter. Factoring into that same-store sales increase were the company’s e-commerce sales, which were$59.9 million, up 27% from last year’s $47.2 million.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million. Net income rose 7% to $16.8 million from $15.9 million and was in line with Wall Street expectations. 

Bayer Properties has announced that it will develop a third member of its signature Summit property brand: The Summit Lexington, a mixed-use shopping destination located in the Lexington, Kentucky’s retail hub. An outdoor fashion center, The Summit Lexington will offer specialty retail, restaurants and residences.

Purchase, N.Y. — National Realty & Development Corp. www.nrdc.com has announced that Old Navy and GNC will open stores at Orange Plaza, an 815,000-sq.-ft. power center in Middletown, N.Y. Old Navy has taken 13,500 sq. ft. GNC will occupy 1,500 sq. ft.

Wal-Mart Supercenter, The Home Depot, Kohl’s Department Store, Burlington Coat Factory, Marshalls, Bed Bath & Beyond and Staples anchor the center, which draws from a 12-mile radius with a population of 157,000.
 

HERSHEY, Pa. — The Hershey Company has selected Universal McCann to handle its global media planning and buying activities. 

Hershey’s global media assignment includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing international businesses.

Woonsocket, R.I. -- CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

New York -- Swedish fast-fashion giant H&M will open its largest location to date, a 63,000-sq.-ft. flagship in New York City’s bustling Herald Square. Scheduled to open in fall 2014, the four-level store will be located in Herald Center, a JEMB Realty property. The landlord’s broker is CBRE.