Marketing Tactics

Atlanta -- First Data Corp announced that the First Data OfferWise  solution has been integrated with Microsoft’s Bing Offers Card-Linked, which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale (POS).  

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

The “present” of retail technology just got a little more futuristic. Specialty paint retailer Sherwin-Williams recently released a new consumer app for Google Glass, called ColorSnap Glass, which provides a digital layer of color samples customers can view using the Google Glass device.

Chicago -- Dollar stores are not just for lower- and middle-income shoppers. In fact, half (50%) of respondents from the highest-income households ($150k+) say that they are shopping at dollar stores the same amount this year compared to last year, with 10%  say they are doing so more than last year, according to new research from Mintel. Only 32% of respondents from the highest-income households claim not to shop at dollar stores.

Global ecommerce and payment processing leader First Data Corporation and Microsoft to simplify retailers ability to offer and redeem local deal offers.

The companies said that First Data’s OfferWise solution has been integrated with Microsoft’s Bing Offers Card-Linked which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale.

New York -- Fifth & Pacific Cos., formerly known as Liz Claiborne, agreed to sell its Juicy Couture brand to Authentic Brands Group for $195 million, according to various reports.  

"This decision is the result of a process we began last year—studying our resource allocation needs, our capital structure, and the operating risks and opportunities associated with a three-brand portfolio while still maximizing shareholder value," said William McComb, CEO of Fifth & Pacific, in a statement.

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

SAN FRANCISCO — Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.