Marketing Tactics

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Wilmington, N.C. -- National mobility equipment franchisor 101 Mobility is seeking to attract potential franchisees in the Kansas City, Mo., market. 101 Mobility has introduced geo-specific online advertising combined with SEO-rich organic content to reach potential Kansas City franchise candidates.

101 Mobility currently has 29 franchisees operating physical and online stores in 70 territories.

 

Dick’s Sporting Goods 2013 store expansion efforts are winding down, but not before the retailer opens a new unit next week in Albuquerque, N.M., and mixed martial artist Carlos Condit participates in grand opening festivities.

Columbus, Ohio – Lane Bryant officially reopens its store at the West Towne mall in Madison, Wis. on Friday, Oct. 4 with a new look. On the same day Lane Bryant opens a new store in Houston.

The store will celebrate its grand opening at both stores from Oct. 4 through Oct. 6. Customers who shop at those location during the weekend will be able to enter for a chance to win one of 150 $25 Lane Bryant gift cards.

 

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

SAN FRANCISCO — Beauty retailer Sephora has launched Sephora University Beauty Classes, a new program designed to help beauty lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

New York -- Chain Store Age invites retailers, design firms, architects and suppliers to submit entires for its 33rd annual Retail Store of the Year design competition.     For more information and an entry form, click here.   

Leading food company ConAgra is out with its 2013 Citizenship Report detailing progress on a three-pronged citizenship platform of, “good for you, good for the community and good for the planet.”

The report is intended to show how the company is doing good through food while delivering growth for shareholders and is available here.