Marketing Tactics

Purchase, N.Y. -- MasterCard has partnered with Wired magazine to offer a one-touch shopping experience, right from their iOS device. This “in-content purchasing” concept allows readers to buy the products they are reading about right from the pages of editorial or ads.

The National Retail Federation has retained New York-based digital agency Rain to create digital shorts that launched last week on NRF’s industry campaign site, “This is Retail.”

Interview Day — a series of short, humorous videos — targets recent grads and young adults who are worn out competing for jobs in a challenging economy.

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Kansas City — Legends Outlets Kansas City has announced that a Toys “R” Us Express pop-up location is now open at the Village West shopping and dining destination. The 3,954-sq.-ft. store will operate through the holiday season.

Sales trends at J.C. Penney are improving and year end liquidity is now expected to exceed $2 billion following a recent stock offering, the company said Tuesday morning during an uncharacteristic mid-quarter update on its operating performance.

Plymouth, Minn. — Lillians, The Hippest Shoppe in Town, has announced the opening of its newest franchise location in the southern Wisconsin town of Monroe. Lillians of Monroe is the brand’s third store opening this year and the eighth location in Wisconsin. The brand offers boutique and department store fashions and accessories.

The “present” of retail technology just got a little more futuristic. Specialty paint retailer Sherwin-Williams recently released a new consumer app for Google Glass, called ColorSnap Glass, which provides a digital layer of color samples customers can view using the Google Glass device.

Global ecommerce and payment processing leader First Data Corporation and Microsoft to simplify retailers ability to offer and redeem local deal offers.

The companies said that First Data’s OfferWise solution has been integrated with Microsoft’s Bing Offers Card-Linked which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale.