Marketing Tactics

Home furnishings retailer West Elm is opening a retail store in Birmingham, Ala., Thursday, Oct. 10 — it’s first ever location in the state.

The nearly 8,000-sq.ft. store located in the Summit Birmingham shopping center will feature the brand’s mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local handcrafted products sourced through Etsy.com, including one-of-a-kind furniture, lighting, leather goods and wall art.

Feelgoodz leverages shipping solutions to deliver savings and customer service

Feelgoodz Inc. likes to create a customer environment that is as carefree and comfortable as its signature merchandise: eco-friendly flip-flops.

Although the company operates one store in Raleigh, N.C., its e-commerce site serves as its primary direct-to-consumer selling channel, meaning that smoothly functioning order fulfillment is of paramount importance to maintaining positive customer-service vibrations.

Walmart was an early proponent of compact fluorescent light bulbs and now, thanks to a collaboration with GE, it plans to introduce low cost LED light bulbs under its Great Value store brand.

Brooklyn, N.Y. - West Elm, a division of Williams-Sonoma, will open a store in Birmingham, Ala., on Thursday, Oct. 10. The 8,000-sq.-ft. store is located in The Summit Birmingham shopping center.
 

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The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.

Plano, Texas -- J.C. Penney Co. is set to launch Disney branded shops inside 565 Penney stores on Oct.4. The shops will offer toys, collectibles and children's apparel designed for Penney and showcasing various Disney characters, including those from Toy Story and Monsters University and Disney Junior shows.

Sam’s Club maintains its emphasis on health care this month with a traffic-generating promotion tied in with breast cancer awareness.

In honor of Breast Cancer Awareness month, Sam's Club is offering free women's health screenings to members and non-members on Saturday, October 12 from 11a.m. to 3p.m. at its 576 clubs which contain a pharmacy.