Marketing Tactics

Winnipeg, Manitoba -- Canadian denim company Silver Jeans Co. said it will open its "loft" concept store at Glendale Galleria on Nov. 2 in Glendale, Calif.

"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. “We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."

New York -- The Bon-Ton Stores has signed a lease with Rouse Properties for a new Herberger’s store at Cache Valley Mall in Logan, Utah — its first in the state. 

The company expects to begin remodeling the 62,000-sq.-ft. facility in early spring 2014 and to be completed in the second half of 2014.

Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held October 18-20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.

Specialty retailer Sport Chalet is promoting its yoga apparel and gear to experienced yogis and first-timers alike.

Overstock.com has opened a distribution center in Jonestown, Pa., just in time for the holiday rush. The new operation means faster fulfillment of orders. Shipping products from the Jonestown facility will provide orders to customers from Maine to Florida within two days of order shipment.

Seattle -- The global retail real estate market rebounded in the first half of the year, with international and luxury brands expanding to new markets and high street properties growing in popularity, according to a new report from Colliers International. Fifth Avenue in Manhattan claimed the highest rent, at $3,052 per square foot, followed by Hong Kong’s Queen's Road Central ($2,086) and Canton Road, Tsim Sha Tsui ($1,993), London’s Old Bond Street ($1,520) and Manhattan’s Madison Avenue ($1,325).

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

OfficeMax has unveiled a Services Center in stores nationwide to provide business owners with essential operations support.

The OfficeMax Services Center offers an extensive portfolio of more than 40 services designed to relieve administrative burden and assist businesses with critical needs, including web design and maintenance, 24/7 On-Call Tech Support, printing and document management, marketing materials, shipping, credit card and payroll processing, human resource services and legal assistance.