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Marketing Tactics

  • Sephora engages consumers with social shopping platform

    Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

    Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.

  • The Buckle’s Q4 net income, sales decline

    Kearney, Neb. –- The impact of an extra week in the fourth quarter of fiscal 2012 helped drive down net income and sales at The Buckle during the fourth quarter of fiscal 2013. On a year-over-year basis, net income dropped 3% to $59.4 million from $61.3 million, while net sales declined 6% to $339 million from $360.6 million. Same-store sales for the quarter decreased 2.8%.

  • Not cool: Aeropostale’s mall traffic troubles

    After a 15% fourth-quarter same-store sales decline, Aeropostale is looking to accelerate the pace of previously announced store closures, further reduce an already limited store expansion program and has secured new financial flexibility from a private equity firm.

  • Starbucks amends Keurig exclusivity agreement

    Seattle – Starbucks Coffee Company is amending its exclusive agreement to provide Keurig Green Mountain Inc. with super-premium coffee pods. The companies have updated their agreement to continue to expand Starbucks’ range of K-Cup pack offerings and to promote expanded consumer choice. In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement, Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.

  • Report: Target prices dropped 20% during breach

    Ottawa, Canada - Target dropped prices on its monitored assortment by more than 20% during the days leading up to its confirmation of the data breach that compromised the security of 70 million customers’ personal information during the pre-holiday shopping season. According to data from 360pi analyzing approximately 830 products across eight categories, including TVs, tablets, digital cameras and more, Target dropped its prices by 18% between Dec. 14 and Dec. 17.

  • Yelp launches in Mexico

    Mexico City -- Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

    Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.

  • Disney-inspired Starbucks opens at Downtown Disney

    Seattle -- Starbucks has opened up its first company-operated store on a Disney property, at Downtown Disney in Anaheim, Calif. The 5,600-sq.-ft. store is the first of several company-operated locations that are scheduled open across Disney properties in the United States.

  • Williams-Sonoma Q4 tops estimates as online surges 11.5%; ups dividend

    San Francisco -- Williams-Sonoma reported a better-than-expected profit of $133.8 million in the fourth quarter, up slightly from $133.7 million in the year-ago period. The company also announced it is lifting its dividend 2 cents, or 6%, to 33 cents a share.

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