Marketing Tactics

Jessica Simpson’s plus-size swimwear line is now available at Swimsuitsforall, a leading online retailer for women's swimwear.

The collection features tankinis, swimdresses and plus-size bikinis, including high-waisted bottoms paired with bandeau/halter bikini tops.

Recently, Swimsuitsforall debuted their Designer Boutique swimwear collection, featuring MICHAEL Michael Kors, Anne Cole, Becca ETC, Kenneth Cole Reaction, La Blanca, Carmen Marc Valvo, Badgley Mischka and Jessica Simpson.

 

WWE Slam City is the name of a new kids-oriented entertainment property from sports entertainment producer WWE and Mattel.

The companies said WWE Slam City would include action figures and wrestling ring sets along with a 26 episode series of animated shorts featuring the WWE Superstars in the animated world of Slam City. The first four episodes have begun airing at WWESlamCity.com and Cartoonium on YouTube.

Land of Nod was founded 18 years ago as an online retailer of furniture, décor and bedding for infants and kids but has since become an omnichannel operator with an upscale brand.
 
The company currently operates five stores in California, Illinois and Seattle. Managing director Michelle Kohanzo shared some perspective on what it’s like to work at an omnichannel retailer in the latest installment of This Is Retail from the National Retailer Federation.

Covington, La. And Chattanooga, Tenn. — Phase I of Fremaux Town Center in Slidell, La., opened on Friday, according to the property’s joint developers Stirling Properties and CBL & Associates Properties.

Kohl’s, Dick’s Sporting Goods, Best Buy and T.J.Maxx anchor the 352,342-sq.-ft. center, which is more than 95% leased.

To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.

From now through April 7, Hhgregg shoppers can enter daily online, via smartphone, on Facebook and in-store. Winners will be selected instantly, weekly, and one grand prize winner will be selected on April 8.

Kronos Foods, a privately held, leading manufacturer of gyros and other Mediterranean and specialty foods, has named Howard Eirinberg as the company's CEO.

Eirinberg, who succeeds long-time CEO Michael Austin, now chairman of Kronos Food, joined the company in 2011 to lead all sales and marketing initiatives for the company's wide-ranging operations in meat, bakery, dairy, dessert, restaurant and distribution. Eirinberg is credited for growing sales by launching new products like chicken shawarma into the club and foodservice channels.

Ann Arbor, Mich. - Domino's Pizza is offering 50% off all menu-priced pizza orders placed online for a week, beginning March 17 and running through March 23. The 50% off deal is only available on menu-priced pizzas ordered through Domino's digital ordering channels which include Domino's website, Domino's mobile website and the iPhone, Android, Windows Phone 8 and Kindle Fire apps.

The Hain Celestial Group introduced Garden of Eatin' Butternut Squash Corn Tortilla Chips. The gluten-free snack features a combination of butternut squash and organic yellow corn.