CBX to update design, branding of c-store Friendly Express

New York -- Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.



Under the assignment, the firm will update the chain’s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 sq. ft. to 3,500 sq. ft. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick, and St. Simons Island.



“Friendly Express is excited to team up with such a reputable company as CBX,” said Danny Smith, CEO of Friendly Express. “After checking their references and meeting with them personally, we realized they have a passion for what they do and a willingness to do whatever it takes to deliver on their service. They understand our business, our financial challenges and our desire to evolve without reinventing ourselves. Most importantly, they listen and they always, always ask questions to better understand what we want to be when we grow up.”