Marketing Tactics

U.S. retailers reported 5% year-over-year growth in general merchandise, apparel, furniture and other (GAFO) retail sales. According to monthly figures from in-store retail analytics provider Euclid, shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.

Euclid also reported 7% growth year-over-year in clothing and apparel sales and 2% growth year-over-year in general merchandise sales. Shopper traffic declined 11% compared to the same month last year, as travel plans appeared to cannibalize leisure time.

San Francisco — U.S. retailers reported 5% year-over-year growth in general merchandise, apparel, furniture and other (GAFO) retail sales. According to monthly figures from in-store retail analytics provider Euclid, shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.

Loblaw Companies Ltd. and LoyaltyOne's Precima merchandising/marketing solutions provider are renewing and expanding their long-term engagement. Precima has been working with Loblaw for a number of years with a focus on developing and executing customer-centric merchandising and marketing strategies.

Craftsman is looking to make the most of this year’s Father's Day with a "Dad" anthem, bacon-inspired wrapping paper and a "MAKEcation" weekend.

The brand describes a MAKEcation as a vacation where dads get to make things with their hands — and, well, Craftsman power tools. “It's like a fantasy camp for tool enthusiasts, hosted by actor and comedian Rob Riggle, with expert instructors from across the U.S.,” the brand said in a statement.

Houston — Mattress Firm Holding Corp. has completed its acquisition of the mattress specialty retail assets and operations of Mattress Liquidators, Inc., which operates Mattress King retail stores in Colorado and BedMart retail stores in Arizona.

Walmart chairman Rob Walton encouraged employees to “go for it,” and president and CEO Doug McMillon said the company would accelerate the pace of change during the company’s annual shareholders’ meeting June 6 in Fayetteville, Ark.
 

New York — Coach Inc. will reportedly start offering 25% discounts on its luxury handbags at its stores in twice-a-year sales during June and December. According to Bloomberg, Coach will reduce prices on end-of-season and discount merchandise from 30-50%.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.