Marketing Tactics

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

San Mateo, Calif. – Chinese e-commerce giant Alibaba Group is debuting its U.S. e-commerce site, 11Main.com, with a beta rollout on Wednesday, June 11. The home page of the invite-only website says “We’re opening soon — our shop owners are getting unpacked and unsettled,” and has an online invite request option. (Alibaba has filed for an initial public offering in the United States, in May.)

Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.

With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.

Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

Risk averse retailers were quick to shun Paula Deen after she displayed racial insensitivities last year, but now she is back with a new approach that appeals directly to fans of her brand.

Paula Deen Ventures plans to create an interactive digital experience called the Paula Deen Network that allows viewers to engage and access Deen and her Southern home cooking on a variety of digital platforms. The network will be a paid subscription model and is scheduled to launch this September.

Kohl’s has further endeared itself to residents of America’s Dairyland with a sizable donation to the Children’s Hospital of Wisconsin.

With coupons for anywhere from J.C. Penney to Jos. A. Bank, instant savings are now in people’s pockets with the addition of Groupon Freebies to the coupon giant’s mobile app.

The feature, which was launched late in 2013 on Groupon’s website, was added to its mobile app on Tuesday. With Freebies now available to deal seekers on the go, some 30,000 coupons, discount codes and other deals that it features will be at customers’ fingertips.

New York — Online eyewear retailer is opening its sixth retail location, a 1,050-sq.-ft. store in Dallas. It will open on June 18.