Marketing Tactics

San Francisco — La Boulange, the bakery-café chain owned by Starbucks, has opened its first restaurant outside its base of San Francisco, in Los Angeles. The new all-day menu offers breakfast, lunch and dinner, using local California-sourced ingredients wherever possible, as well as tap wine and beer and specialty cocktails.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

Daniel Castle, former Iconix VP of international and business development, will be joining Saban Brands as the company’s managing director of strategic business development.

Atlanta — Arby's Restaurant Group, Inc. announced plans to launch a major remodeling program across its nationwide network of nearly 3,400 Arby's quick-service sandwich restaurants.

The turnkey revitalization initiative includes a new building image, team member re-training program and franchisee remodel financing solution.  

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
•    Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.

A study conducted by DHL e-commerce that compares consumer behavior across 20 markets has created a detailed look into how people shop around the world.

The “Shop the World” survey, which uses data from some 11,000 respondents, shows the growing prominence and earning potential of ecommerce and distance selling operations in different countries.

By Jules Polonetsky, executive director, Future of Privacy Forum

In mid- May, over 30,000 professionals from the shopping center industry gathered in Las Vegas for the ICSC’s annual RECon event.

In addition to discussing leasing and the state of the retail market, for the first the first time a new topic was on the agenda – consumer privacy.

Dodgeville, Wisconsin — Lands' End reported that profit for the first quarter surged 68% to $10.9 million, from $6.5 million in the year-ago period, as shoppers have responded to improved merchandise assortments and targeted promotions.

The company, which was recently spun off by Sears, also reported a revenue rise of 4% to $330.5 million. Same-store sales climbed 3.4%.