Marketing Tactics

Brooklyn, N.Y. - In partnership with its largest rug supplier, Raj Overseas, West Elm has established a fair trade certified factory for handcrafted rugs in India. Fair trade certification ensures that the rugs are made in safe working conditions and that workers are justly compensated, delivering a premium back to the worker to invest in causes of their choice.

By Keith Carpentier, senior business development manager, Tensator
 

Off-price department store retailer Gordmans Stores is still without a full-time CEO, but the retailer did just fill two key marketing and e-commerce positions.

The Omaha-based apparel and home decor retailer named Amy Starr Myers to the role of SVP of marketing and Stacey Townsend was named vp and general manager of e-commerce to launch Gordman’s online sales effort.

By Jason Baker and Kenneth Katz, co-founders and principals, Baker Katz

Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

Oakville, Canada – The omnichannel Tim Hortons Duelling Donuts contest kicks off July 7 and at the end of seven weeks, the creator of the next Tim Hortons menu item will be crowned — and they'll win $10,000. New this year, eight finalists will have the opportunity to defend their donut ideas in person to a panel of famous Canadians — Jason Priestley, Jann Arden, Anna Olson and Ben Mulroney.