Marketing Tactics

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Augusta, Georgia — Ben Carter Enterprises will break ground in December on the Outlet Mall of Georgia at Augusta, an 800,000-sq.-ft. fashion outlet mall slated to open in spring 2016.

Ben Carter’s announcement comes on the heels of a key land agreement reached with the owners of the Georgia Theatre Co., who agreed to reposition their theatre to accommodate the mall.

St. Petersburg, Fla. – HSN Inc. (HSNi) is promoting chief marketing officer Bill Brand to president of HSN, effective immediately. Brand will retain his role as chief marketing officer of HSNi and will continue to report directly to HSNi CEO Mindy Grossman.

Brand is also an executive officer of the company. As president, he will assume responsibility of merchandising, programming, planning and HSN2 in addition to his current responsibilities.

Katy, Texas - Academy Sports + Outdoors announced a third planned Louisville-area store, in Elizabethtown, Kentucky, scheduled to open in 2015. Academy previously announced stores opening in Louisville and Middletown, which will both open prior to the 2014 holiday season.

All three locations were developed in partnership with GBT Realty Corporation. Academy Sports + Outdoors also announced new multi-year partnerships with both the University of Louisville Cardinals and also the University of Kentucky Wildcats.

A longtime HSN executive has been promoted to president of HSN. Bill Brand has been at HSNi since 2006 as SVP programming and has been the company’s chief marketing officer — a post he’ll maintain alongside his new position — since 2013.
 

Free Standing Insert (FSI) coupon activity increased 3.4% based on Coupons Dropped during the first six months of 2014 versus the same time period in 2013, according to Marx, a Kantar Media solution.

FSI Coupons Dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.

Canton, Mass. - Dunkin' Donuts has signed a multi-unit store development agreement with new franchisees Wendover Donuts LLC to develop five restaurants in North and South Greensboro, North Carolina. The locations will incorporate traditional and combination unit development with sister brand, Baskin-Robbins, with the first store planned to open in 2015.

With back to-school season underway, many retailers are already offering deals and discounts to drive traffic to their online and brick-and-mortar stores. Staples is no different.

The retailer’s price-match program, launched a little more than a week ago, gives shoppers incentive by promising to match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.