Marketing Tactics

London -- Displaydata announced Tuesday it was named a 2014 Partner in Transformation for Sears Holdings Corp. The company received the award for delivering Sears' innovative digital display technology that supports its Shop Your Way program in stores.

Displaydata's responsiveness, hands-on delivery and commitment to supporting Sears' deployment in hundreds of stores to date has built a strong collaboration and partnership between both organizations. The award was recently presented at Sears Holdings' 2014 Vendor Summit.

Stater Bros. Charities is donating $150,000 to 13 local food banks and pantries in an effort to make sure children have enough to eat during the summer months when food reserves are traditionally low and when they don’t have access to meals through school food programs.

The funds were donated by Stater Bros. customers and employees this past holiday season during the Harvesting Hope in Our Community program.

With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

Amazon continues to expand its original content creation capabilities. The online retail giant has added the hour-long dramatic thriller Hysteria, from Amazon Studios, Universal Television and Alcon Television Group, to its third pilot season, which will debut later this year on Amazon Instant Video.

Austin, Texas – Dining out appears to be a big part of consumers’ summer plans. According to two recent surveys of more than 1,000 adults conducted by digital offers provider RetailMeNot, respondents estimate on average they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.

Boston -- Swirl Networks, provider of an enterprise-class beacon marketing platform, announced that it has entered into a strategic relationship with Motorola Solutions. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments.

This announcement follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform.

Players from 32 countries have poured into Brazil for a month-long contest of extraordinary soccer skill, known as the Copa do Mundo, the 2014 FIFA World Cup. Cheering them is expected to be a total of some 3.7 million fans and tourists, adding an astonishing $3.3 billion USD ($6.7 billion Brazilian Real) to this nation’s economy. According to Brazil’s Ministry of Tourism, the average foreign visitor will attend four Copa do Mundo matches and spend approximately $2,488 during their stay.