Marketing Tactics

New York -- UGG Australia on July 14 will launch an e-commerce site dedicated to its new tween-girls brand, I Heart UGG. The retailer also plans to open two I Heart UGG stores, in Waikiki, Hawaii, and in San Francisco, in early September.

The new line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China.

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

Salt Lake City – Overstock.com now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians. Those who qualify for the program can enroll by visiting the first-responders sign-up section on Overstock.

First responders can have their identity verified through the ID.me digital authentication service and relayed to Overstock to receive their free Club O membership. Once individuals sign up, they enter a user name and password to receive benefits.

Moreno Valley, Calif. — National action sports retailer, Tilly’s will open its doors at Moreno Valley Mall on July 1. A grand opening celebration is scheduled for Saturday, July 19. The retailer will occupy 7,148 sq. ft. at the Inland Empire shopping center, which is managed by Spinoso Real Estate Group.

While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

Overstock.com is offering free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.

Amazon continues to expand its original content creation capabilities. The online retail giant has added the hour-long dramatic thriller Hysteria, from Amazon Studios, Universal Television and Alcon Television Group, to its third pilot season, which will debut later this year on Amazon Instant Video.