Marketing Tactics

Americans have never had greater access to amazing consumer electronics products thanks to eye-popping innovation that is translating to uneven growth and interesting implications for the holiday season, according to the latest sales projections from the Consumer Electronics Association (CEA).

Home furnishings retailer West Elm plans to open a new retail store in New Orleans, Louisiana, Thursday, July 24, at 10 a.m. — its first in the state.

New York – Barnes & Noble Inc. is running month-long omnichannel “Get Pop-Cultured” pop culture promotion during July. The effort promotes books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks and activities.

Sears is looking to position itself as the go-to retailer for teens, and to that end has launched an exclusive fashion collection by Seventeen Magazine.

The full collection is available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweepstakes and explore exclusive content from Seventeen Magazine at shopyourway.com.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open in New Orleans on July 24.

Located in the Lower Garden District, the approximately 10,000-sq.-ft. store is designed with installations inspired by New Orleans culture and will feature a local assortment made by Louisiana-based artisans that includes art, leather goods, vases and stationery.

Three year old New York-based start-up Unroll.Me announced it is up to one million users, a troubling development for companies who rely on email to connect with their customers.

Washington, D.C. - Daily deals site LivingSocial is featuring a summer promotion called the Daily Gem, a chance for additional savings on premium and custom-selected deals based on a shopper’s preferences. Each morning, LivingSocial shoppers will receive a personalized Daily Gem deal via email with the chance to save an additional 15% on top of existing savings if they purchase by 3 p.m. local time.

Spartanburg, S.C. - Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino. As part of the brand's integrated communications efforts to connect with customers at different touch-points, the Denny's Latino page includes original and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience.