Marketing Tactics

Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
 

Young America (YA), a leading multichannel marketing promotions company, has named two of its executives to industry board and councils.

Boca Raton, Fla. -- Office Depot, Inc. has amped up its military hiring efforts by teaming with Military.com to provide job opportunities to veterans.

Cleveland -- WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.

Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.

New York -- The latest SpendingPulse report from MasterCard showed that U.S. retail sales rose 4.6% year-over-year in July, the largest year-over-year gain since October 2012.

Lodging, Airlines and Restaurants were among the top categories for U.S. retail sales last month, while Automotive, Grocery and Luxury items (excluding Jewelry) were less sought after by consumers.

Home furnishings retailer West Elm, the fast-growing division of Williams-Sonoma with 58 stores and counting, plans to launch a contest called “We Love Local Small Business Grant.”

Designed to support U.S.-based artists, makers and designers as they grow and scale their businesses, the small business grant contest will this week with open online submissions.

Beauty retailer bareMinerals unveiled its new bareMinerals Shade Shop concept, in Manhattan’s SoHo area. The format puts a different spin on the company’s signature complexion products, merchandising them by what it calls shade family – light, medium, tan, dark and deep– in a streamlined, easy-to-navigate environment.

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.