Marketing Tactics

Richardson, Texas -- Commercial real estate development and investment firm KDC announced that Regency Centers will build a 40,000-sq.-ft. store for Whole Foods Market in its CityLine Market development at KDC’s 186-acre mixed-use CityLine project in Richardson, Texas.

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
 
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.

Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.

New York -- Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, along with Arthur Maglio of Douglas Elliman's Retail Group are bringing fashion designer Victor de Souza to a pop up boutique at 2312 Adam Clayton Powell Blvd. as he prepares for his New York Fashion Week debut on Sept. 3.

City of Commerce, Calif. – 99 Cents Only Stores is reopening six stores in California the weekend of Aug. 15 – Aug. 16. On Aug. 15, 99 Cents Only will kick off the grand re-opening celebration of its Concord, Poway and Sanger stores.

On Aug. 16, 99 Cents Only Stores will kick off the grand re-opening celebration of its San Bernardino, Escondido and Rohnert Park stores.

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

Beauty retailer bareMinerals unveiled its new bareMinerals Shade Shop concept, in Manhattan’s SoHo area. The format puts a different spin on the company’s signature complexion products, merchandising them by what it calls shade family – light, medium, tan, dark and deep– in a streamlined, easy-to-navigate environment.

Salt Lake City - Overstock.com is offering a private label credit card issued through Comenity Capital Bank. To pay using the Overstock.com store card, shoppers select that option when checking out.

They are then prompted to submit a brief application, after which approval is confirmed within seconds. The card number is stored in conjunction with the customer's Overstock.com account, though the customer also receives a physical card.