Marketing Tactics

New York -- Target Corp. has added its name to a legal defense of gay marriage. The move comes four years after the company was criticized for supporting a strident opponent of same-sex unions.

Target signed a court brief backing marriage equality in a pending court case and publicly declared its support of gay marriage, joining the likes of Starbucks, Apple and Intel.

New York - Tiffany & Co. has set a goal to reduce global greenhouse gas (GHG) emissions by 15% from 2013 to 2020, according to its annual corporate responsibility report. The report details that the retailer had installed energy efficient LED lighting in retail displays at more than 39 U.S. retail locations by the end of 2013. An additional 16 North American locations are planned for 2014.

The report also includes progress in the following areas:

Online retailer Overstock.com is launching a partnership with nonprofit Give Back Box to make donating used clothes easier for its customers.
 
Soon, customers who order products from Overstock.com will be able to use an enclosed Give Back Box shipping label to send their used clothes to nonprofits nationwide.
 

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.

Los Angeles -- Newegg announced the addition of Visa Checkout, a new payment service that simplifies the process of buying online. Visa Checkout can be used when shopping Newegg from a desktop computer and mobile devices.

As today’s healthcare market continues to evolve, CVS Caremark’s portfolio of enterprise assets is enabling the company to provide innovative solutions and products that are delivering results, as evidenced by its “strong” second-quarter results released Tuesday morning.

A city with a booming population, one of the nation’s lowest unemployment figures, and an expanding presence on the national and international stage, Houston, Texas is on this rise. Already the fourth largest city in America, Houston has been recognized in recent years as a social and economic powerhouse that deserves to be considered alongside iconic cities like New York and Chicago. Unsurprisingly, Houston’s retail development growth has been a big part of its ascendance.

New York - Barbara Messing, chief marketing officer of TripAdvisor, has been appointed to the XO Group board of directors and will serve as an independent director on the board's Compensation Committee. XO Group is parent company of wedding and pregnancy sites including The Bump, The Nest and The Knot.