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CVS unveils exclusive makeup collection


CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

"Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category," said George Coleman, VP of store brands at CVS/pharmacy. "We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy."

Developed under the same Makeup Academy brand name as the U.K. line, the collection was designed exclusively for CVS/pharmacy with a product portfolio, distinctive and high-quality formulations, in-demand shades and refined packaging, the company said.

The collection, with prices ranging from $5 to $26, features more than 100 lip products, such as the color infused balm ($9), the lip color crayon ($8) and the liquid lipstick ($10).

The collection also offers premium brushes, including the Pro BB/CC Cream Brush ($19), as well as the Pro 5 Piece Travel Set ($21), featuring a mix of natural and synthetic fibers and short handles for definition and control.

And since lashes, according to the company, have been its fastest-growing category for the last three years, Makeup Academy offers a wide assortment of options for false lash beginners and pros alike: Natural Ultra Fine Lashes ($5), the Glamour Volume Boosting Lashes ($5) and the Individual Lash Starter Kit ($10).

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