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Marketing Tactics

  • Amazon dabbles in transparency

    Amazon has introduced a line of “ethically sourced” products for Amazon Prime members.

    Amazon Elements will consist of premium products with “transparent origins,” the company said. Amazon Elements will offer Prime members an upgraded level of information about products: when and where items were made, why each ingredient was included, where the ingredients were sourced and more.

  • Avison Young completes $15 million sale of Brannon Crossing

    Atlanta - Avison Young has completed the $15 million sale of Brannon Crossing, an upscale shopping center with 60,780 sq. ft. of leasable space located at 405-435 Peachtree Parkway in Cumming, Georgia, just outside of Atlanta. The transaction comes on the heels of the firm’s recent disposition of the 27,057-sq.-ft. Lindbergh Crossing Shopping Center in Atlanta for $7.06 million.

  • Sam’s Club introduces travel app

    Bentonville, Ark. - Sam’s Club is introducing a new free Sam’s Club Travel mobile application designed to offer Sam’s Club members savings on hotels, rental cars, vacation homes, and other travel activities. Sam’s Club is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.   

  • Sam’s Club takes on travel with new app

    Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

    Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

  • Salesforce: Consumers still like email

      San Francisco – Although email is at the point it’s often considered a “legacy” technology, a slight majority of consumers still prefer it for holiday communication from retailers. According to a new consumer survey from Salesforce, 53% of respondents said that email is their preferred communication channel during the holidays.  

  • Aeropostale posts loss for 8th straight quarter

    Challenging times continue for teen retailer Aeropostale, as an 11 percent drop in same-store sales leads the company to report its eighth straight quarterly loss.

    The retailer also said it would close 75 stores in the fourth quarter.

  • Strong Holiday Season Likely for Retailers

    By Bruce Schanzer and Jennifer Bitterman

  • Lululemon opens West Coast flagship

    New York - Lululemon on Thursday will open  a 5,766-sq.-ft. flagship at Third Street Promenade in Santa Monica, Calif..  The visual centerpiece of the store is an intricately-laid domed mosaic ceiling—in a vibrant blue hue—that reads, "Breath deep & appreciate the moment."   The storefront boasts a colorful, two-story, illuminated glass corner.

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